Benefits of CRM

CRM is normally thought of as a IT system or several systems. In our mind CRM is more a question about work processes, communication and mind set and a system enabling this.

The goal is normally to be achieved as professional as possible in such a manner that potential customers will join you, and that existing customer get their good service to become repeat customers, and is your best resource of up sales.

This can certainly be done in a very complex and technical way, but simpler systems can also create great benefit.

With a CRM system you will get control and steering of your communication with customers. You can define a minimum level of service and communication, in addition be able to segment our customer-base into different segments based on size, importance and tailor make programs per segment. A good system can also help you understand customers special needs or preferences, and enable the organisation to respond to the customer in their mind, more relevant way.