Introduction to Social Media Optimisation

SMOAcronym for “Social Media Optimisation.” This is a way to optimise websites so they can be more easily connected with online communities and community websites. It involves generating publicity through social media, online communities and community websites. When this term is used to describe an individual, it stands for “Social Media Optimiser” or one who performs SMO.

Social Media is an important part of Internet marketing

Social media is currently one of the fastest growing online marketing strategies. Social media creates a fusion between marketing, PR, advertising, and true customer interaction. For a brand to begin social media, they must first understand their business goals, then design a strategy that will support them. Like other Internet marketing efforts,
social media is an investment in the long term online visibility.

What is Social Media all about ?

To engage in social media, a company must:

  • Discover where their target audience is on the social web. To do this, there is a certain amount of research involved. XIB Group begins the process by consulting with the client to learn more about the business and industry. We then use various research tactics to design to perfect strategy for the brand.
  • Listen to what people are saying about the industry or topics related to the brand. This is an ongoing part of any well-managed social media effort. Listening also comes in handy when you build a solid social media foundation and your customers start not only paying attention, but interacting with you. That's when you have achieved initial success.
  • Engage your audience in conversation and get involved in the communication. This can also be part of an effective online reputation management program. When your audience realizes that you are willing to communicate with them directly, the process will build trust. You can start by having a blog and feeding these articles to profiles on Facebook, Linked In, and Twitter. You should also consider providing video content to your blog and social platforms. We can help!
  • Provide value to the audience to build relevance and become a trusted source of information. That value can come in the form of blogs, videos, articles, resources, tips, or any kind of interesting content. The more you give them, the more engaged your followers will be. XIB Group can help the client develop this content but encourages a high level of involvement because this is the opportunity to show your customers that you are an expert in your field.

Cutting edge social media marketing

XIB Group provides cutting edge social media marketing packages that can be offered as full implementation and management, or as consulting. The packages are designed to encourage the client to make the commitment to improve the brand's exposure on the social web.

With a combined network of over 200 million active users, the incorporation of social media into a search engine marketing plan cannot be overlooked.

In addition to increasing the credibility of your business by letting you communicate directly with your audience, social networks allow you to build a loyal following for your business and to establish and promote your brand while doing so. Social media marketing can generate buzz that generates traffic- providing your web site with natural inbound links and increasing your business' target audience.


Over the past few year’s dozens of social networking sites have appeared on the scene targeting demographics from one end of the spectrum to the other, making the task of efficient social media marketing difficult and sometimes confusing.


Our social media Optimising service is designed to take the headache out of creating, optimizing and maintaining profiles within the various social and business networking sites. Based on your business profile and specific internet branding requirements, we identify the appropriate social networks that cater to your target audience and begin building a community around your products or services.

Social Media Pricing

Our pricing structure for social media is based upon the estimated hours involved in planning and management. Campaigns range is cost due to project size and scope. Our social media consulting packages start at $1,000 per month. Full management packages start at $1,500 per month. We also plan, build and deliver full social media marketing plans that the client can then implement in-house. These plans start at $5,000.

Stats from social media 2010

  • By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
  • Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  • comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network
  • 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  • 1 in 6 higher education students are enrolled in online curriculum
  • % of companies using LinkedIn as a primary tool to find employees….80%
  • The fastest growing segment on Facebook is 55-65 year-old females
  • Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  • 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
  • Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  • What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  • The #2 largest search engine in the world is YouTube
  • Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  • There are over 200,000,000 Blogs
  • 54% = Number of bloggers who post content or tweet daily
  • Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  • If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  • Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • 34% of bloggers post opinions about products & brands
  • People care more about how their social graph ranks products and services  than how Google ranks them
  • 78% of consumers trust peer recommendations
  • Only 14% trust advertisements
  • Only 18% of traditional TV campaigns generate a positive ROI
  • 90% of people that can TiVo ads do
  • Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  • 25% of Americans in the past month said they watched a short video…on their phone
  • According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  • 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  • In the near future we will no longer search for  products and services they will find us via social media
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  • Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  • Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser


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We apply best practices and stay on top of all the latest guideline updates

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PPC advertising is a great way to increase immediate traffic to your website. When properly managed and with sound strategies, PPC will produce a very positive ROI. XIB Group performs in-depth competitor analysis and industry research for each client. Using that information along with powerful bid management tools, we ensure that your campaign will drive greater volumes of qualified traffic.

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